How it started
Amelia's love for jewellery and gemstones began as a teenager while backpacking around India. Marvelling at the many brilliant stones and exquisite designs that she discovered there, her life-long passion for creating exceptional jewellery was born.
After studying jewellery design and manufacturing at The London Metropolitan University, she went on to work alongside some of the finest goldsmiths in Buckinghamshire, where she honed her technical skills and gained extensive industry knowledge.
Although she enjoyed working for traditional jewellers, there was a strong desire to create more colourful, imaginative, handmade pieces. And so, the Amelia Appleby brand was launched.
Our promise
We recognise the special role that customer service plays when you decide to purchase something as personal as jewellery.
Whether you need your piece to be gift-wrapped or you want to talk to us about bespoke commissions, remodelling, restorations or repair work, Amelia Appleby will always strive to deliver an exceptional experience from start to finish.